Previews
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Previews Marketing
Custom marketing Often a Previews seller owns a property for which there are few comparisons. Thus, only an organization with almost seven decades of experience and dominant market share, is equipped to realize full market value. Previews is unequalled. Your Previews Property Specialist will integrate sophisticated marketing tools into a custom, written plan designed to showcase your property most effectively. This plan will most likely involve local, national and international advertising, publicity, direct mail and a color brochure.
Elite exposure At the outset of your marketing campaign, 12,000 Previews Property Specialists from across the nation and around the world will receive information about your property via our proprietary Coldwell Banker Previews intranet site. Chances are, many of these experts are working with qualified buyers who just might happen to be seeking an exceptional property like yours right now.
Innovative electronic media Your Previews Specialist may draw on a range of other powerful marketing techniques as well, like offering your apartment to prospects through a three dimensional virtual tour so that buyers can preview the property at home.
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Target print promotion Your Previews Specialist will arrange focused print exposure in a variety of distinguished luxury home publications like the New York Times Magazine, Quest, Unique Homes, the Coldwell Banker Previews Guide, and the Wall Street Journal with international distribution in Europe and Asia.
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